2018-03-17 09:35:00 Sat ET
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Facebook faces a major data breach by Cambridge Analytica that has harvested private information from more than 50 million Facebook users. In a Facebook post, Mark Zuckerberg outlines the next steps that the company would take to enhance the artificial-intelligence-driven user data and privacy protection.
Zuckerberg reiterates that he is sorry for Facebook's involvement in the Cambridge Analytica data breach of trust. Zuckerberg further concedes that Facebook would be open to key government regulation. Prior precedence suggests some plausible regulatory actions against Facebook. First, Facebook would be viewed as a social media publisher that must be subject to telecommunication rules for online content circulation. Second, Facebook might have to break up its core franchises such as social media posts, digital advertisements, games, data solutions, and online user connections etc. In recent times, both American and European regulators demand Facebook CEO Mark Zuckerberg and his delegate to testify before Congress. The unforeseen events may adversely affect Facebook's primary performance metrics from active member usage to average revenue per unit (ARPU). Also, Facebook ads would become less effective with higher average costs, and small-to-medium business enterprises may suffer as a result. Due to this fundamental recalibration, Facebook's share price performance may exhibit negative volatile fluctuations in the next few months.
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