2018-06-29 11:41:00 Fri ET
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Amazon acquires an Internet pharmacy PillPack in order to better compete with Walgreens Boots Alliance, CVS Health, Rite Aid, and many other drug distributors. CVS Health, Rite Aid, and Walgreens Boots Alliance shares plunge 6%-10% in response to Amazon's expansion into the online pharmacy business. Through this strategic move, Amazon shakes up the online medicine business with its ambitious $1 billion acquisition of Internet retail pharmacy PillPack. This disruptive innovation changes the competitive landscape for traditional pharmacies.
PillPack organizes, packages, and delivers drugs online. This Internet pharmacy delivers consumers medical packages and also prescription drugs with the specific number of medications that consumers need to take at particular times. Amazon CEO Jeff Bezos continues to focus on the long-term persistent trends that are less likely to change in the next few decades. In one of his earlier key letters to Amazon shareholders, Bezos emphasizes the fact that the vast majority of consumers want to enjoy cost-effective online retail solutions to their daily problems with both fast delivery and vast selection. The recent acquisition of PillPack allows Amazon to tap into the uncharted territory of Internet pharmacy as the tech titan continues to uphold the Bezos tripartite principle (i.e. low cost, fast delivery, and vast selection).
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The lean CEO encourages iterative continuous improvements and collaborative teams to innovate around core value streams. Jacob Stoller (2015)