FB

Facebook Inc. was incorporated in Delaware in July 2004. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Facebook's mission is to give people the power to share and make the world more open and connected. It builds products that support its mission by creating utility for users, developers, and advertisers: Users - it enables people who use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them to the people they care about; Developers - it enables developers to use the Facebook Platform to build applications (apps) and websites that integrate with Facebook to reach its global network of users and to build products that are more personalized, social, and engaging; and Advertisers - it enables advertisers to engage with more than 800 million monthly active users (MAUs) on Facebook or subsets of its users based on information they have chosen to share with it such as their age, location, gender, or interests. It offers advertisers a unique combination of reach, relevance, social context, and engagement to enhance the value of their ads. The Company continues to focus on growing its user base across all geographies, including relatively less-penetrated, large markets such as Brazil, Germany, India, Japan, Russia, and South Korea. It intends to grow its user base by continuing its marketing and user acquisition efforts and enhancing its products, including mobile apps, in order to make Facebook more accessible and useful. The Company prioritizes product development investments that will create engaging interactions between its users, developers, and advertisers on Facebook, across the web, and on mobile devices. It continues to invest significantly in improving its core products such as News Feed, Photos, and Groups, developing new products such as Timeline and Ticker, and enabling new Platform apps and website integrations. It is devoting substantial resources to developing engaging mobile products and experiences for a wide range of platforms, including smartphones and feature phones. The Company's trademarks are Facebook, the Facebook logo, FB, the Like Button, f8. The Company faces significant competition in almost every aspect of its business, including from companies such as Google, Microsoft, and Twitter, which offer a variety of Internet products, services, content, and online advertising offerings, as well as from mobile companies and smaller Internet companies that offer products and services that may compete with specific Facebook features. The Company is subject to a variety of laws and regulations in the United States and abroad that involve matters central to its business, including user privacy, rights of publicity, data protection, content, intellectual property, distribution, electronic contracts and other communications, competition, protection of minors, consumer protection, taxation, and online payment services....

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Sharpe-Lintner-Black CAPM alpha (1.90%) Fama-French (1993) 3-factor alpha (2.70%) Fama-French-Carhart 4-factor alpha (3.50%) Fama-French (2015) 5-factor alpha (4.30%) Fama-French-Carhart 6-factor alpha (5.10%) Dynamic conditional 6-factor alpha (10.50%) Last update: Saturday 12 July 2025