Apple provides positive forward guidance on both revenue and profit forecasts for iPhones, iPads, and MacBooks. In the Christmas 2018 festive season, MacBook revenue grows 9%; iPad sales climb 17%; and wearable devices from Apple Watch to AirPods surge by an impressive 50% growth margin. In 2019Q1, Apple reports the first holiday-quarter revenue decline since 2001 primarily because the pricey iconic iPhone X handsets experience a 15% decline in global sales. As Apple CEO Tim Cook delivers the non-iPhone revenue results to spark a 4% relief rally in the tech stock market, Apple regains the grand title of the most valuable company well beyond Microsoft, Amazon, and Google.

With respect to media services, Apple points to the substantial increase in Apple Pay and Apple Music worldwide usage. The next number of service subscriptions is likely to top half a billion by 2020 (up from 360 million in 2018Q4). Apple conducts several M&A deals such as the music recognition app Shazam and the digital news provider Texture with the key ambition of quadrupling revenue from media services by 2022. Without specifying techy details in Apple media services, Cook suggests that Apple expects to expand its original video content business in the foreseeable future.