Yelp Inc, being a website engaged in providing information through online community offering social networking, covers restaurants, shopping, nightlife, financial services, health and a variety of services. It helps businesses connect with consumers through ad-products, messaging features like Request-A Quote, the Yelp transaction platform and retention tools, among others. The company recognizes revenues from business listing and advertising products including advertising sold by partners as advertising revenues. It recognizes revenues from Yelp Platform, Eat24 and the Grubhub Partnership plus Yelp Deals and Gift Certificates. Other Services revenues include revenues from Yelp Reservations, Yelp Waitlist, Yelp WiFi Marketing, Yelp Knowledge and Other Partnerships. The company has transformed to selling under non-term contracts from selling advertising products pursuant to fixed-term contracts. It sells its products directly through sales force, indirectly through partners and online through website....
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