Zuckerberg announces his major changes in Facebook's newsfeed algorithm and user authentication.

Becky Berkman

2018-01-07 09:33:00 Sun ET

Zuckerberg announces his major changes in Facebook's newsfeed algorithm and user authentication. Facebook now has to change the newsfeed filter to prioritize what family and friends share. At the same time, Facebook reduces the amount of non-advertising content from brands and publishers. This transition places a much greater emphasis on each user's inner circle and social network. Organic business reach and engagement would dramatically decline as a result. Also, this transition can adversely affect several key metrics such as regular impressions, unique page views, and periodic user interactions.

Several critics blame Facebook's prior newsfeed algorithms that may inadvertently prioritize misinformation. Moreover, the critics point out that Facebook might have been the conduit for Russian influence in the 2016 U.S. presidential election. This issue applies to both domestic and foreign interference in major political discourse elsewhere outside America. After all, Facebook seeks to fulfill its core mission of connecting people and communities with both informative and meaningful member interactions in the world.

Because Facebook refrains from becoming a social media publisher, the tech titan continues its artificial-intelligence-driven network platform as an online distributor of online ads and news. In addition to user privacy concerns, Zuckerberg hopes to generates more revenue from individual and business accounts with better user authentication via Facebook, Instagram, and WhatsApp.

 


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