Kobe Bryant and several other star athletes have been smart savvy investors.

2019-08-08 09:35:00 Thu ET

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Kobe Bryant and several other star athletes have been smart savvy investors. In collaboration with former Web.com CEO Jeff Stibel, the NBA champion invests in lean enterprises via the venture capital fund Bryant Stibel. This venture capital fund places $200 million equity stakes in a sports drink BodyArmor, an online education platform VIPKid, a new video game design firm Scopely, an online legal technology firm LegalZoom, a clean and green restaurant brand Reserve, and an enterprise sales management platform RingDNA. The Bryant Stibel venture capital return on investment in a big boon to the entrepreneurial ideology of sports star interests in technology, media, big data, and artificial intelligence etc.

Several other superstar athletes invest in their business passions with the same entrepreneurial spirit. For instance, the tennis champion Serena Williams retains an active equity interest in the meal delivery service Daily Harvest, and her sister Venus Williams invests in a financial app Ellevest that empowers women to better save for retirement. Moreover, the Golden State Warriors super star Kevin Durant invests in a delivery service company Postmates, an investment app Acorns for millennials, a drone company Skydio, and a scooter brand LimeBike. Lean startup investments can reap handsome rewards with reasonable diversification.

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