2018-08-01 11:43:00 Wed ET
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Apple becomes the first company to hit $1 trillion stock market valuation. The tech titan sells about the same number of smart phones or 41 million iPhones and other mobile devices in 2018Q2 in comparison to 2017Q2. Thanks to its flagship iPhone X, Apple substantially boosts the average price per unit to $724. Due to this higher average price per unit, Apple rakes into $11.5 billion net profits in 2018Q2.
Apple's iPhones remain its most important products and account for about 60% of total revenue. Total sales grow 17% to $53.3 billion with a healthy EPS of $2.2 per share. Services sales also grow 31% to $9.6 billion, thus this trend is on track for services sales to double by 2020.
Apple sits on more than $240 billion cash stockpiles and now plans to return to its shareholders in the form of $100 billion share repurchases. In response, the stock market rewards this outperformance with a whopping 5% share price increase.
Apple's ascent beyond $1 trillion in stock market value then confirms a remarkable turnaround from the brink of bankruptcy about 2 decades ago. Meanwhile, Apple CEO Tim Cook needs to evaluate the effect of new tariffs on Chinese imports that may affect Apple Watch sales in recent consultation with the Trump administration.
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